11 Aug 2021

The Bridgestone Olympic Games Experience ended its European tour in the UK in August 2021, visiting some popular locations in London (Team GB Fan Zone, Westfield Shopping Centre, White City), Birmingham (Bullring Shopping Centre) and Manchester (Exchange Square just outside the Arndale Shopping Centre) .


During August, Bridgestone, Proud Partner of the Olympic Games, brought the celebration of the Olympic Games Tokyo 2020 to the public, and delivered the spirit of the Olympic Games in some popular cities across the UK. Guests were invited to experience a number of different challenges, set by the Bridgestone Olympic Games ambassadors themselves, to see if they could beat these inspirational athletes.

The activities all proved to be very popular, with visitors enjoying the opportunity to experience new challenges, including hanging on the bar for as long as German gymnast, Fabian Hambüchen, to testing their reaction speeds against times set by Italian swimmer, Gregorio Paltrinieri and UK taekwondo star, Lutalo Muhammad. They could even pit themselves against Polish handball player Karol Bielecki and French sprinter, Christophe Lemaitre!

Added to that, Bridgestone Olympic Games Ambassadors and some stars of Team GB from Tokyo 2020 visited each of the UK cities to meet visitors at the experience.

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London: Bridgestone Olympic Games Ambassador, Lutalo Muhammad with Tokyo 2020 Team GB Gold Medallist Team Swimming, Anna Hopkin.

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Manchester: Bridgestone Olympic Games Ambassador, Lutalo Muhammad with Tokyo 2020 Team GB Bronze Medallist Taekwondo, Bianca Walkden.


Visitors were also able to learn more about Bridgestone’s products and innovation in an experience that was suitable for the whole family.

Each visitor left with a motivational giveaway – a word to help them on their journey to chase their own dream, in the form of beautiful Japanese calligraphy, and were also invited to take a souvenir-selfie in front of the Bridgestone, I LOVE TOKYO sign.