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| Issue 03 August 2009 |
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Helping tyres last longer |
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Cutting down on carbon |
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Cracking the cod |
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Damage control |
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Mechanical care: prolonging tyre life |
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Fit to last |
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Issue 02
January 2009 |
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Issue 01
July 2008 |
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 In these challenging times, every type of business is looking to save money. Fleets are no different. For this reason, we decided to make ‘economy’ the subject of our third issue of Real Questions Real Answers. We believe that it is important for every fleet to go back
to basics and follow the fundamental steps to make tyres last as long as possible.
We have tried to cover the main cost-related issues that are relevant to our readers in the Middle East and Africa. Our opening article explains how to prolong tyre life by reducing the effects of irregular wear. This is followed by a piece which illustrates how reducing fuel consumption will benefit your bank balance and the environment.
Also contained within the issue is an article which demystifies the various tyre codes, a piece on the main forms of tyre damage, as well as a feature on how suspension (leaf spring) and brakes can affect tyre life. Our final two articles cover the importance of proper tyre mounting and ways to combat driver fatigue.
As always, we welcome your feedback and questions. This magazine is a mouthpiece for the industry, so please send your queries to realanswers@bridgestone.ae and we will try to cover them in our forthcoming issues.
Needless to say, many of you will be facing tough questions at the moment and I hope that this issue provides some Real Answers.
Hiroshi Nakanishi,
Director Technical Service & Commercial Tyre Marketing,
Bridgestone Middle East & Africa FZE
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