

The sole contact between the car and the road is a patch of tyre the size of a postcard.
Only if motorists fully trust their tyres can they rely on their cars to go, turn and stop as they expect. Today's ever-changing driving environment poses a constantly evolving challenge for Bridgestone and its products.
Bridgestone's passionate commitment to safety and comfort inspires and sets new standards of technological advancement. Nonetheless,Bridgestone's commitment alone is not enough. The consumer's Co-operation in regular tyre inspections and ideal air'pressure maintenance is of equal importance. Only then is stress-free driving enjoyment possible. Similar to two wheels turning in perfect synchronization, Bridgestone's long-term goals involve steady advancement of technology and greater consumer awareness for tyres to ultimately carry society to greater safety. Bridgestone is committed to working with all motorists in promoting tyre safety.
Bridgestone has created a symbol to symbolize its Tyre Safety activities. We have created this symbol so that people will be instantly reminded of “Tyre Safety.”Tyres are vital commodities in which families entrust their lives when they drive.We have captured your happiness in smiling faces and represented them in “circles” just like tyres.Important relationships that exist between each smile have been formed into a design, and our wish for your safety is embodied by the blue color which evokes peace of mind and care.